Would you like to receive free products to feature on your YouTube channel, along with a unique discount code to share with your audience? We're looking to partner with passionate content creators to help expand our reach and we’re excited to give our loyal fans the opportunity to apply!
Whether you're planning a straightforward minifigure review, a creative stop-motion animation, or have a unique idea of your own, we want to hear it. The more creative your concept, the more it will help your application stand out!
Minimum Requirements
To be eligible for our Content Creator Programme, you must meet the following criteria:
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Have 1,000+ YouTube subscribers
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Create content related to LEGO, history, or ideally a combination of both
(We may also consider travel channels that incorporate historical facts and creatively feature our minifigures on location) -
Be open to receiving free product only as compensation
(This program does not include paid sponsorships) -
Produce non-offensive content that aligns with our brand values
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Do not use AI-generated videos
(Your content must organically and authentically feature our physical minifigures)
We’re always excited to collaborate! If you believe your channel is a great match and meets our criteria, please fill out the form below.
Are You a Larger Channel Seeking
Paid Sponsorship?
If you have over 100,000 subscribers, we recognize the dedication it takes to grow a channel of that size - very impressive!
That said, as a small business with a limited marketing budget, our preferred method of collaboration is to provide free products and a discount code for your viewers, even for larger channels. We are generally unable to accommodate high-cost sponsorship fees.
However, if your rates are budget-friendly and you're still interested in working with us, please reach out via the contact form below and include the following:
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A breakdown of what’s included at each price point (rate card, if available)
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A portfolio of previous brand partnerships (please share links to any sponsored videos you’ve created. Additionally, let us know what instructions or guidelines were provided by the brand for each collaboration. This helps us understand how you work with sponsors and how closely you follow creative briefs.)
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Performance stats from past sponsorships, including sales generated
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A short explanation of how you and the brand distinguished organic sales from those driven by your content
This information helps us assess whether a paid sponsorship would provide a return on investment. As a small company, we cannot afford collaborations that do not translate into measurable results.
Please note:
Applications for paid sponsorships from channels with fewer than 100,000 subscribers will not be considered or responded to.
As a small business with a very limited budget, we are highly selective when it comes to approving paid sponsorships. To be considered, content creators must provide all requested information and demonstrate a strong alignment with our brand values and audience.
Due to the volume of inquiries and our limited resources, only successful applicants will be contacted. If you do not receive a response, it means your application has not been accepted.